Why three cups?

We’re tea people. We believe a brand is brewed like the perfect cup: slowly, with the right ingredients, over time.

Our logo is the top of a cup, looking straight down, because that’s how we look at a brand too: the whole picture.

One cup looked like we were talking to ourselves (not something you publicise). Two looked like a sexual health symbol. So three cups it was, and it gave us room to bring in our full colour palette.

Three cups. One story we tell every time someone asks.

Brew Your Brand - Three Cups

Brew Your Brand is a brand strategy and design consultancy founded by Clare Froggatt in Sheffield, Yorkshire.

Our approach is built around the Branding 3×3 framework, a practical nine building block system that takes you from foundations and audience clarity through to a cohesive, commercial identity.

A philosophy so strong I literally wrote a book on it.

Brands we’ve brewed

Bow
Energi
flawless
MoveThatMountain
RawPeople