Why three cups?

We’re tea people. We believe a brand is brewed like the perfect cup: slowly, with the right ingredients, over time.

Our logo is the top of a cup, looking straight down – because that’s how we look at a brand too: the whole picture.

One cup looked like we were talking to ourselves (not something you publicise). Two looked like a sexual health symbol. So three cups it was – and it gave us room to bring in our full colour palette.

Three cups. One story we tell every time someone asks.

Brew Your Brand - Three Cups

Brew Your Brand is a brand strategy and design consultancy founded by Clare Froggatt in Sheffield, Yorkshire.

Our approach is built around the Branding 3×3 framework, a practical nine-building-block system that takes you from foundations and audience clarity through to a cohesive, commercial identity.

A philosophy so strong I literally wrote a book on it.

Branding 3x3 Book

Brands we’ve brewed

Bow
Energi
flawless
MoveThatMountain
RawPeople